Is ICANN for profit now? I love the concept but the price they are talking about is basically for anybody who has a ton of money to have a “.brand” alias. On the flip side wouldn’t it be cool to own and maintain something such as https://support.apple?
http://www.reuters.com/article/2011/06/17/us-internet-names-idUSTRE75G49W20110617
I think it is great to extend the top name space as .com really just won’t scale and that is where you get people squatting on domains such as what happened with icloud.com.